The Tie Hub grew orders 66%.
1,099 to 1,827 orders and ₹28.2 L to ₹47.8 L in revenue, Jan–Oct 2026 against 2025 — a website revamp and five growth channels working together.
+66% orders. Every month up on last year.
The website revamp is one of the factors behind this growth — the new store worked alongside Google Ads, Meta Ads, Instagram, YouTube and SEO, not on its own.
All ten months of 2026 so far beat the same month of 2025. Figures come straight from the order database — no modelled projections.
1,099 orders in Jan–Oct 2025 against 1,827 in the same ten months of 2026.
₹28.2 L to ₹47.8 L over the same ten months, with average order value holding steady.
October 2026 — 247 orders at a ₹3,103 average order value, nearly double October 2025.
377 orders attributed to Google in Jan–Oct 2025 against 1,146 in 2026.
The order book, side by side.
The catalogue stayed. The store changed.
Same ties, same cufflinks, same gift sets — on a store built to convert the traffic every channel sends it.
One store. Five channels.
The new store launched first; every channel after it was tuned to land on product and category pages built to convert.
- 01
Website revamp — WordPress to Next.js
A Next.js store, admin panel and API, live in January 2026, with the catalogue, customers and orders carried across. After launch, a CRO audit shipped 48 fixes from homepage to checkout, and a website audit closed 38 more — including gift sets and stock alerts.
- 02
Google Ads
Search and Shopping campaigns built around tie, cufflink and gift-set intent, optimised on purchases rather than clicks and landing on category listings and product pages.
- 03
Meta Ads
Prospecting and retargeting across Facebook and Instagram, fed by Meta Pixel purchase events so campaigns learn from orders, not visits.
- 04
Instagram
The brand handle run day to day — styling posts, Reels and promotions — keeping The Tie Hub in view and sending followers to collections and new arrivals.
- 05
YouTube
How-to-tie guides, styling videos and product Shorts that answer the questions buyers search for, linking straight to the products they show.
- 06
SEO
Rankings protected through the move with legacy redirects, then grown with category content, FAQs and schema on the new store.
Traffic is only as good as the page it lands on. We fix the store first, then pay to fill it.Bee Online · The Tie Hub engagement
Replatform and grow — one team, one plan.
If your ads and social are sending buyers to a store that can't convert them, you are paying for traffic that leaks. We rebuild the store for speed, checkout and search, then run Google Ads, Meta Ads, Instagram, YouTube and SEO behind it as one programme.
Every engagement starts with an audit of your store and channels.
Jan–Oct 2026 against Jan–Oct 2025, from the order database read on 6 Nov 2026. Cancelled orders and failed or refunded payments excluded. Channel attribution comes from each order's UTM and referrer data; the rules for unattributed visits changed with the new checkout, so read the Google and Meta rows as direction rather than exact counts.
Shared with permission. Not for redistribution. Channel-level reporting available on request.