From 6 keywords to 1,230 Page-1 rankings. From scratch.
United Ortho is a U.S.-based orthopedic product manufacturer. Bee Online built the website from zero and turned it into a 1,230-keyword organic engine — competing against high-authority medical and B2B players in one of the most regulated content categories online.
From zero to category presence.
Three numbers from the same comparison window — Jan 2022 vs. May 2025. Each tier of keyword visibility moved by 4 orders of magnitude.
Keywords ranking in the top 3 positions — from 3 at start to 578 today. A +19,200% increase.
Jan 2022 → May 2025Total Google Page-1 rankings — from 6 to 1,230. A +20,400% compounding result over 40 months.
Combined Top-3 + positions 4–10Keywords on Page 1 in positions 4–10 — from 3 to 652. A +21,566% jump in mid-funnel visibility.
Source · SEMrush · GSCZero traction. High-authority competition.
United Ortho was a fresh build with no SEO architecture, zero organic traction and a competitive set of established medical e-commerce and B2B brands. The category required both authority and content depth from day one.
- 01Foundation
No SEO structure
The site was a fresh build — no taxonomy, no schema, no internal-linking model, no XML sitemap. Every search-foundational layer had to be designed before any keyword work could compound.
Pre-build audit - 02Visibility
Zero organic traction
Just 6 ranking keywords across the entire site, with no traffic-driving categories. Every revenue stream was paid-dependent, with rising CAC.
Baseline: Jan 2022 - 03Competition
High-authority rivals
Orthopedic e-commerce SERPs are dominated by hospital systems, large medical retailers and trusted B2B distributors — outranking required E-E-A-T signals from day one.
Competitive set
8 build pillars. One organic engine.
Bee Online built the United Ortho site and ran the SEO programme as one continuous engagement — site architecture, content production, technical SEO and keyword tracking under one team.
- Website build — entire site from scratch with a clean, SEO-optimised architecture.
- Collection pages — SEO-friendly hubs targeting high-volume orthopedic categories.
- Product pages — manually optimised metadata, H-tags, schema and page speed.
- Competitive GAP pages — bridging keyword and topic gaps vs. category rivals.
- Hub/Spoke content model — primary categories linked to 10+ supporting blogs each.
- Blog strategy — top-funnel educational content building category authority.
- Technical SEO — indexation, schema, mobile optimisation and internal linking.
- Keyword tracking — primary & secondary mapped per page, tracked monthly.
40-month rankings compound.
Jan 2022 baseline against May 2025. Each Page-1 tier of visibility — Top-3, positions 4–10, and combined — moved together as the site's authority compounded.
ReadThe lift isn't a campaign artefact — it's compounded site authority. Year 1 built the foundation, Year 2 built content depth, Year 3 unlocked Top-3 positions across the category.
Bee Online has helped us build a stronger digital footprint, delivering consistent growth in visibility and audience engagement.United Ortho
Built for fresh sites with zero SEO traction.
What we built for United Ortho isn't an SEO bolt-on. It's a full-stack site-build + organic-growth programme designed for brands launching from zero into a category with established competitors.
If your business is a new e-commerce or B2B build that needs to win organic visibility from scratch — the same operating model applies.
Google Search Console · SEMrush · Internal CMS analytics. All figures across the same Jan 2022 to May 2025 comparison window.
A simplified view of a 40-month full-stack engagement. Specific tactics, vendor stack and unit-economic detail withheld by design.
Shared on request. Not for redistribution. Specific strategies and unit-economic detail available under NDA.